Posts Tagged ‘Jess Weiner’

Make Peace with Your Body Today!

May 18, 2008

If you were thinking that the Dove Campaign for Real Beauty was the only corporation-initiated campaign promoting healthier notions of beauty and self esteem, think again! Because Seventeen, the world’s number one young women’s magazine has jumped on the bandwagon and joined in the cause!  

Not only has Seventeen developed a Body Peace Treaty which to date 32,042 young women worldwide have signed, it has also hired Jess Weiner, author and self esteem expert, to address the body image questions and concerns of young women from all over the globe! These questions and concerns are posted together with Jess Weiner’s replies on the Seventeen Body Peace blog and other young women worldwide can comment on these posts! What’s more, the Body Peace Treaty truly appeals to young women by allowing them to share the treaty on facebook, kaboodle and other “hip” websites and applications!

So, what exactly are the clauses of the Body Peace Treaty?

I vow to:

  1. Remember that the sun will still rise tomorrow even if I had one too many slices of pizza or an extra scoop of ice cream tonight.
  2. Never blame my body for the bad day I’m having.
  3. Stop joining in when my friends compare and trash their own bodies.
  4. Never allow a dirty look from someone else to influence how I feel about my appearance.
  5. Quit judging a person solely by how his or her body looks — even if it seems harmless — because I’d never want anyone to do that to me.
  6. Notice all the amazing things my body is doing for me every moment I walk, talk, think, breathe…
  7. Quiet that negative little voice in my head when it starts to say mean things about my body that I’d never tolerate anyone else saying about me.
  8. Remind myself that what you see isn’t always what you get on TV and in ads — it takes a lot of airbrushing, dieting, money, and work to look like that.
  9. Remember that even the girl who I’d swap bodies with in a minute has something about her looks that she hates.
  10. Respect my body by feeding it well, working up a sweat when it needs it, and knowing when to give it a break.
  11. Realize that the mirror can reflect only what’s on the surface of me, not who I am inside.
  12. Know that I’m already beautiful just the way I am.

Want to show support for this movement? Sign the Body Peace Treaty today!

Food for thought:

For so many years, as a leading fashion magazine for young women worldwide, Seventeen has played a quintessential role in shaping young women’s perceptions of beauty. And personally, I am very glad that Seventeen has joined in the cause because who better to change existing perceptions of beauty than the very people who had set them in the first place? The very fact that an “authority” for beauty issues is speaking out against existing notions of beauty is a powerful statement, indeed!

But, at the same time, in order to continue attracting advertisers, the magazine cannot afford to do away with the glamorous slim models they have always been using. Would this defeat the entire purpose of the campaign and in fact make young women skeptical about such campaigns in future?

Coming up next:

A ground-breaking Spanish study on female body shapes which may revolutionize the way clothes will be made and offered

and

A look into how perceptions of beauty have evolved over the years!

So, if you haven’t subscribed to my blog, subscribe today and stay tuned for the updates to come!