Posts Tagged ‘campaign for real beauty’

Amazing Videos from the Dove Campaign for Real Beauty

June 3, 2008

First up, a poignant short film on the daily struggles of many girls who are still coming to terms with themselves amidst peer pressure and teasing.

And, next up, a powerful video that goes behind the scenes to show us that the glamorous models gracing the glossy pages of magazines could simply not even be real but mere products of photoshop and makeup. So we’re torturing ourselves by striving to meet beauty standards that are not even achievable or real!

Another very sweet video that reminds us that we all have at least one person in our lives who loves us very very much. And, although we may be berating ourselves for many things, in someone’s eyes, we’re simply beautiful and special just the way we are. If only we could see ourselves through their eyes…

Last but not least, a wake-up call that the beauty industry thrives on making us feel bad about ourselves…

Amazing videos by Ogilvy with very powerful messages. Keep up the great work, Dove!!!!

Advertisements

The Real Truth About Beauty

May 13, 2008

In 2004, DOVE launched an exciting global study on what women around the world are saying about beauty ideals and self esteem. Because the report is wayy too lengthy for many of us to plough through, I’d like to share some key insights from this enlightening study with my dear readers and friends!

  1.  Modern definitions of beauty are too narrow, many women worldwide are protesting. Not only do many women feel that beauty ideals are too myopically focussed on physical attributes instead of encompassing so much more of who they are as women such as their happiness, kindness, confidence and dignity, many expressed their strong desire for the media to better represent women of diverse physical types, body shapes and ethnic backgrounds. (And Mariko says amen to that! 🙂 )
  2. Beauty beliefs learnt early in life between the ages of six and seventeen have a huge impact on how women feel about themselves and their lives.
  3. Nine in ten women want to change some aspect of their appearance – with the greatest dissatisfaction being expressed over body weight and shape. (And Mariko says, “Well, looking at the fashion industry today, that doesn’t come as a surprise, does it?”)
  4. A woman’s sense of self worth varies with her appearance satisfaction. (And Mariko is thinking that it’s so sad that a woman should peg her self worth to her appearance. Yet, it’s a painful truth, isn’t it? That a large part of a woman’s identity, especially a young woman, is her sexuality and attractiveness. Can the hypersexuality of women in the media be blamed for this? Or is it an inevitable manifestation of traditional gender roles? )
  5. When women feel good about themselves, they are more active as a result of feeling more confident and loved. On the other hand, when women feel bad about themselves, they express feelings of insecurity and tiredness and seven out of ten women actually withdraw from normal activities because they feel badly about their appearances! The activities they avoid when feeling bad about themselves include giving their opinions, going on dates, physical activity, going to school or work and going on job interviews! Instead, they turn to extreme self modification (such as disordered eating), watching TV, sleeping or napping and staying home. (Mariko can’t agree more with this finding because she remembers withdrawing for a period of time immediately after her break up when she was feeling bad about herself. 😛 )
  6. Family and friends are extremely important for a woman struggling with a low self esteem. That’s right, women worldwide have confessed that when feeling bad about themselves and their looks, their first step is to reach out to family and friends for support, understanding and encouragement. Mothers and girl friends, they say, are the most powerful shapers of a girl’s feelings about beauty and body image. (And Mariko says, “Amen to that because family and friends so so rock! They really do. I don’t know where the hell I’d be if not for their love and support!”)
  7. Last but not least, what exactly do the women of the world wish to say to their fellow women??? Yes, it is their wish that parents and schools will talk to young girls early on in their lives about what real beauty is. Not only do they hope that young girls will eventually adopt a more realistic and healthy body image, it is also their vision that women of the future will learn to eat heathily rather than dieting and embrace the idea that beautiful women come in different shapes, sizes and colors! (Mariko says amen to that!! But she’s also wondering how long it would all take for that vision to come true…)

For more on the Campaign for Real Beauty by Dove, do visit: www.campaignforrealbeauty.com

 

 “What really stands between you and your beauty? Actually, nothing more than the courage to believe you possess it.”